IMPORTANCE OF DIGITAL MARKETING
In Today’s fast-paced world for business, Digital Marketing is the most dynamic and crucial element to hold onto your business. But is Digital marketing just the Ads that you see online? Or does it have much more than the mere eyes can’t see? Through this blog I, a Digital Marketing Specialist In Calicut will help you find out some Interesting facts and some myths unlocked about Digital marketing and why is it essential to transform your business.
- Did you know that an average of $200 billion has passed in spending on mobile advertising globally by the year 2021?
- There are over 2.8 Billion Facebook active users while Instagram and TikTok have gained over 1 billion each.
- There is no better platform for video marketing than YouTube as it is the second most visited website in the entire world.
- Amongst the User searches, 20% are Voice searches which convey the importance of optimizing for voice search
- Chatbots are the best AI tools to implement in your business today as they can handle up to 80% of customer services that help to create trust with the clients by providing instant responses
- Blogging helps generate more leads: Companies that blog get 67% more leads monthly than companies that do not blog. Attracting and holding onto customers is only possible with interesting pieces of content.
- SEO is important: 93% of online experiences begin with a search engine, according to research by Search Engine Journal. This makes SEO a crucial element in today’s digital dimension.
- Reviews are Important: Opinion on online shopping and customers are 91% read about other views! A few positive reviews will give you credibility and boost sales, yet several bad critiques can do precisely the opposite.
- Omnichannel Approach: Companies using an omnichannel approach experience 91% year-over-year customer retention rates compared to just 38% for companies that do not.
- Sometimes Decisions are based on the result of your digital marketing strategy might help you predict the future of your brand. Campaign performance and market trends can be easily measured these days by tracking consumer behavior across channels in real-time.
- Artificial Intelligence: The future of digital marketing is in the hands of artificial intelligence as it offers inevitable usability in areas like customer segmentation, customized marketing campaigns, and services by the chatbots for customer service, and even helps predict analytics to forecast trends in consumer behavior.
- Augmented Reality: AR is transforming the customer journey making customers able to see products in their space with virtual views before sealing a deal. Furniture companies are a prime example with the AR feature that enables customers to visualize how something would look in their house.
- E-commerce: E-commerce is the booming notable digital sector where global e-commerce sales are expected to reach more than $6.5 trillion by 2025 emphasizing the importance of digital marketing in swaying consumers into purchasing online put simply, those who conduct business or trade online need help!!!
- Social Commerce: E-commerce through social media platforms is a trend. In 2021, social networks were used as a tool for researching brands by 43% of the Internet users aged from 16 to64 years old, and sales in social commerce are expected to bring $84.2 billion worth of revenues by the year 2024
- Podcast Advertising The podcast audience is a captive one, and the ad market for podcasts will surpass 1 billion dollars in revenue by 2021 as shown here. This provides an opportunity for brands to tap into this group of loyal viewers.
As we have seen above, Digital marketing is widely growing and its relevance is self-explanatory today. From the dominance of video content to the rise of AI and voice search, these interesting facts might let you know why it is important to stay updated and unique in your industry.
If you are looking for the right talent and skill to boost your business by expanding brand awareness and top-notch Marketing strategy, look no further. As a Digital Marketing Specialist in Calicut, I bring a rich of expertise and a dedication towards helping brands thrive in the digital world. Connect with me today.